I was approached and asked to create a logo and brand guidelines for the business idea, Game Changer. A company that focuses on using video games to combat mental health, suggesting video games that can help improve a person's mood as well as provide advice, information and a place to talk about various mental health issues.
The client wanted a logo and brand that combined the two focal points together that could be adapted and varied depending on its use. They also wanted a wide variety of bright colours to make them stand out against the existing mental health material.
In order to make it clear what the company is, a simple element from each focal point was chosen and combined to create the logo. The brand itself uses simple illustrations and humourous photography and shapes to create a bright, fun and adaptive brand.